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How To Make Effective Restaurant Video Narrative
Posted by: | CommentsIf you want to attract customers to your restaurant, there’s no better way than to exhibit your wining décor and mouth watering dishes before the public. But making a professional video can run into thousands of dollars, even for a short segment, and this exceeds the budget of many smaller eateries.
In order to make professional video restaurant videos available to smaller restaurants, Winmax Video of California, a producer of quality restaurant and corporate videos , has created a program whereby they will produce the restaurant video for a reduced fee, if the company is willing to write their own narrative. This saves Winmax from needing to hire a scriptwriter, and they are only too happy to pass on the savings to their customers.
If this approach appeals to you, let me offer you some tips on how to make your restaurant video narrative more effective. To illustrate my points I am using as an example a video for the Augustino Restaurant
in Greensboro, North Carolina. The video can be found at:http://www.foodreference.com/frvideos/html/local-rest-005.html .
This video illustrates the following tips for making effective narratives.
1) Use phrases which emphasize the quality and uniqueness of your restaurant. This video, for example employs phrases such as Augustino’s Restaurant. “The name that has meant fine dining for East Tennesseans for years.” “Continues that tradition.” “flavor unique to Augustinos.” Don’t settle for ordinary pizza.
2) Don’t neglect to presents the types of food, your restaurant serves.
3) Don’t drag in to minute details, present general but appealing points.
4) Make a narrative which is easy to listen to, does not require intense concentration or calculation, and therefore does not take away, but rather enhances focus on the visual material.
5) If appropriate, the narrative should appropriately appeal to desire of many people to get good food at reasonable prices This video does that in a creative way. “You will be surprised to learn that Augustino’s Pizza actually costs less than regular Pizza.” The line tells us that the pizza is inexpensive. At the same time, it uses language which suggests that Augustino pizza is more than the ordinary.
6) Without overburdening the viewer with facts, do include enough information so that someone watching the can contact the restaurant. Close by presenting concise information, detailing where the restaurant is located, their hours, and driving instructions.
In conclusion, “fine dining,” “tradition,” “unique flavor,” and not the ordinary, are the types of phrases which make stellar narrative in a restaurant video. The narrative is designed to be conducive to viewing the visual elements of the video as well.
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Shooting some video at a wedding.
Posted by: | CommentsThere is of course a big difference between shooting a wedding video and shooting some video at a wedding.
In the first one you have to be the ultimate professional. With all the correct equipment and back up camera etc, and we will cover that in later posts and reports.
For now though we will concentrate on the second option. shooting some video at a friends wedding. This is a great way of cutting your teeth in the video market.
Think of this like an apprenticeship, there is far less pressure on you, and you can relax knowing if the footage comes out wrong, well
nobody has paid for it.
That is the exact reason that I would not recommend shooting the video as a gift. Buy them something off the list and make the video an extra.
Doing it this way allows you learn from your mistakes, and you will make some.
One thing I have noticed is that even though your doing this for free, it doesn’t mean you can get in the way. It is really easy to do this in your enthusiasm. I nearly bowled over the photographer when filming the bride and groom once.
Be carefull with the zoom, if you use it only do so slowly. It looks awfull when if you zoom in or out quickly. The bride is the star of the day but I really like getting shots of the family and friends. You can get some really amusing footage that can be edited in at the end. Thats another important point, editing software is really easy to use these days and this really changes how you approach the whole shoot. I recommend leaving the camera on way to long for each scene. Basically start it early and end it late. This will make sense when you come to edit.
On the last wedding shoot that I was involved in, I went around the family and friends afterwards and asked each one in turn what would the one bit of advice be for the bride or groom. That got some really funny and emotional footage. Its well worth a try.
Next post we will look at the professional approach.
Andy Beveridge
Save your money!
Posted by: | CommentsThought I would put this quick video up in the hope that it will save one of the readers of this blog some hard earned cash.
Always pays to do some research first when buying anything.
Please don’t make the same mistake as me.
Andy Beveridge.
What do you want in the next free report?
Posted by: | CommentsThis site is so new and because of that I am amazed at the amount of times the Free Report has been downloaded.
So I would love to see some feedback and hear some views on what you would like to see covered in the next Free report.
I can say that it will include some cover on setting yourself up on Youtube and other video sites.
How to generate ideas and unique ways to shoot video will also feature.
So anything else you want included?
Some of you might be interested in THE STORMBRINGER REPORT . Thats really gonna shake thing up in the Internet marketing world. You can check that out when its ready at www.andy-beveridge.com I’m working on it right now, should be ready in about three weeks.
Once again it will be FREE!
I like free.
Good luck with your video’s.
Andy Beveridge.
Welcome to shootavideo.info
Posted by: | CommentsMy inspiration for creating this site was born from the need to find out all the information that was available on Video Marketing. The problem it seemed to me, was that every report or video assumed that you already had a degree of knowledge on the subject. I wanted to know about lighting, types of camera, how to compose yourself, what to say, really all the beginners stuff. Basically not only how to market your video but also how to shoot it, even if you have never owned a camera before.
I wanted all the most useful tools all in one place. I wanted all the useful links. So Shootavideo.info was born.
We all have to start somewhere, so why not here? I hope as the site is updated on a weekly basis that it will almost become a free course on video making and marketing. It will take you from first picking up a camera to editing content and marketing.
There will be a series of Free reports and videos to back up all the valuable information. Each week new tools and resources will be added.
If you are new to video marketing then I am sure you will find shootavideo a really interesting site.
Come along for the ride, it will be fun.
Andy Beveridge