If you want to attract customers to your restaurant, there’s no better way than to exhibit your wining décor and mouth watering dishes before the public. But making a professional video can run into thousands of dollars, even for a short segment, and this exceeds the budget of many smaller eateries.

In order to make professional video restaurant videos available to smaller restaurants, Winmax Video of California, a producer of quality restaurant and corporate videos , has created a program whereby they will produce the restaurant video for a reduced fee, if the company is willing to write their own narrative. This saves Winmax from needing to hire a scriptwriter, and they are only too happy to pass on the savings to their customers.

If this approach appeals to you, let me offer you some tips on how to make your restaurant video narrative more effective. To illustrate my points I am using as an example a video for the Augustino Restaurant
in Greensboro, North Carolina. The video can be found at:http://www.foodreference.com/frvideos/html/local-rest-005.html .

This video illustrates the following tips for making effective narratives.

1) Use phrases which emphasize the quality and uniqueness of your restaurant. This video, for example employs phrases such as Augustino’s Restaurant. “The name that has meant fine dining for East Tennesseans for years.” “Continues that tradition.” “flavor unique to Augustinos.” Don’t settle for ordinary pizza.

2) Don’t neglect to presents the types of food, your restaurant serves.

3) Don’t drag in to minute details, present general but appealing points.

4) Make a narrative which is easy to listen to, does not require intense concentration or calculation, and therefore does not take away, but rather enhances focus on the visual material.

5) If appropriate, the narrative should appropriately appeal to desire of many people to get good food at reasonable prices This video does that in a creative way. “You will be surprised to learn that Augustino’s Pizza actually costs less than regular Pizza.” The line tells us that the pizza is inexpensive. At the same time, it uses language which suggests that Augustino pizza is more than the ordinary.

6) Without overburdening the viewer with facts, do include enough information so that someone watching the can contact the restaurant. Close by presenting concise information, detailing where the restaurant is located, their hours, and driving instructions.

In conclusion, “fine dining,” “tradition,” “unique flavor,” and not the ordinary, are the types of phrases which make stellar narrative in a restaurant video. The narrative is designed to be conducive to viewing the visual elements of the video as well.

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